Branding
Branding · VS ExperienceA brand with direction. A presence with meaning.
Name, positioning, identity and language working in the same direction. We shape the scope around your brand’s current needs, involving specialists as the project requires.
Illustrative demonstration · explore the stages
lume.
Space for what matters.
An approachable voice.
A clear message.
The essential finds its space.
Brand workbookMore meaning.lume.
Find the right service for this moment.
Explore the specialities. We can address a specific need or connect stages within one project. The scope is agreed before work starts.
Naming
Name creation with research, criteria and alternatives. Validation scope is agreed at the outset.
Discuss this serviceBrand positioning
Defining audience, strengths and value proposition to guide the brand.
Discuss this serviceVisual identity
Creating the visual language that expresses the brand’s direction across its touchpoints.
Discuss this serviceBrand guidelines
Application guidelines to help the team and partners use the identity consistently.
Discuss this serviceVisual system
A modular set of elements to compose and extend brand applications.
Discuss this serviceTone of voice
Personality, language principles and examples for brand communication.
Discuss this serviceBrand manual
Brand usage documentation, aligned with the agreed brand guidelines scope.
Discuss this serviceRebranding
Strategic and visual review of an existing brand, based on what needs to change.
Discuss this serviceBefore the appearance, a shared direction.
For brands starting out, repositioning or growing with a more consistent expression. Separating strategy, creation and application helps you commission what you need now.
Explore
Business, audience, context and brand perception.
Position
Value, strengths, personality and message.
Express
Identity, language and application system.
Guide
Guidelines and documentation to maintain consistency.
One idea, across different touchpoints.
See the thinking behind the work.
Understanding the stages helps you choose a scope. Explore the demonstration at the top of the page and discuss your team’s context.
Explore the demonstrationA demonstration to understand the format.
Lume is a demonstration of how a name, typography, colour and language can form a system. Every client project starts with its own strategy and context.
The scope follows the need.
You do not need to commission everything. The initial conversation helps choose deliverables, working format and project dependencies. Timeline and investment are defined in the proposal.
What is your next step? Let’s find the way forward.
Tell me about your context and what you want to achieve. We will define the services that make sense for this moment.
Strategy, design and technology.Scope defined together.
Social system
A tailored visual system for social media. Ongoing management is commissioned separately.
Discuss this service