E-commerce

Online store design From discovery to payment, a purchase that's easy to follow.

A store that helps customers find, understand and buy your products. Catalog, cart, payment, shipping and integrations defined around your operation.

WooCommerce or a custom solution, depending on the operation.
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20 to 30business days for the complete store to go live
Average timeline20 to 30 business days
Average investment$670
PlatformWooCommerce or custom
At deliveryTeam training

The shopping experience and the operation working together.

E-commerce is the complete online store: products, stock, payment, shipping, orders and customers working together. The design drives the purchase, and the structure behind it supports day-to-day operations.

A clear shopping journey

Search, categories, product page and cart designed to reduce abandonment.

Checkout with instant payment, card and bank slip

Payment set up, shipping calculation and discount coupons working from day one.

Integrated with the operation

Bling, Mercado Livre, Correios and Melhor Envio connected as needed (Brazilian services; equivalents for other markets are defined in discovery).

Dashboard and training

Your team learns to add products, track orders and publish promotions from the dashboard.

The whole journey, from first click to after-sales.

Each step answers the buyer's questions. The integrations included in the scope connect orders to stock, finance and fulfillment.

  1. Discovery

    Home, search, categories, filters and campaign banners.

  2. Product

    Photos, variations, stock, reviews and shipping calculation.

  3. Cart

    Coupon, shipping and a clear summary, with no hidden costs.

  4. Checkout

    Instant payment, card and bank slip with as few fields as possible.

  5. After-sales

    Automated emails, order tracking and an invitation to buy again.

Integrationsconnected according to the operation

Payment
  • Mercado Pago
  • Pagar.me
  • Asaas
Shipping
  • Correios
  • Melhor Envio
Management
  • Bling ERP
  • Synced stock
  • Invoicing
Channels
  • Mercado Livre
  • B2B portal for retailers

When e-commerce is the right choice.

It makes sense when

  • You sell products and want your own channel, with your brand and your rules.
  • You depend on marketplaces and want to reduce the weight of fees on revenue.
  • You serve both consumers and retailers, with different prices and minimums.
  • You need to centralize stock and orders from several channels in one place.

Another format works better when

  • You have few items and sell better through WhatsApp conversations: see Landing Page.
  • The catalog exists to present, not to sell online: see Company Website.
  • The operation has very specific rules, such as subscriptions or its own marketplace: see Systems & SaaS.

From the operation to the first order.

The project starts by understanding how you sell today. Only then is the store designed, built and tested with real orders.

20 to 30business days; phased operations can take up to 60
  1. 01
    Days 1 to 3

    Operations discovery

    Catalog, variations, shipping, payment methods, ERP and current sales channels. The platform is chosen based on this.

    You receivescope and platform defined
  2. 02
    Days 3 to 10

    Architecture and design

    Home, categories, product page, cart and checkout designed for desktop and mobile.

    You receiveprototype of the main screens
  3. 03
    Days 10 to 20

    Development

    Store configured, custom theme, payment, shipping, coupons and transactional emails.

    You receivestore on a staging environment
  4. 04
    Days 18 to 26

    Integrations and product setup

    Connection to ERP and marketplace, initial product setup and end-to-end test orders.

    You receiveorder flow tested
  5. 05
    Days 26 to 30

    Launch

    Publishing, team training and monitoring of the first sales.

    You receivestore live and team trained

How much an e-commerce store costs.

The average below comes from stores recently quoted by VS Experience. Prices in US dollars. The final price is set after the operations discovery, with the scope in writing.

Average investment$670Average of 5 online stores quoted in recent months.
Most common range Essential store

Ready to sell.

A complete store to start selling online with a professional structure.

  • Custom, responsive theme
  • Catalog, cart and checkout
  • Instant payment, card and bank slip
  • Shipping calculation and coupons
  • Initial products added
  • Team training
Investment$500 to 810

Where most projects land, including the $670 average.

Integrated store

Every channel in sync.

For those already selling on other channels who need everything synced.

  • Everything in Essential store
  • Integration with Bling ERP
  • Sync with Mercado Livre
  • B2B portal with retailer price list
  • Automated emails by order status
Investment$810 to 1,600

Varies with the number of integrations and wholesale rules.

Advanced operation

Scale with automation.

For operations with volume, their own rules and a focus on repeat purchases.

  • Everything in Integrated store
  • Points and loyalty program
  • CRM integration
  • Abandoned cart recovery
  • Decision-making reports
Investmentstarting at $1,800

Quoted per module, after discovery.

What changes the price

  • Number of products and variations
  • Platform
  • ERP and marketplace integrations
  • Wholesale and B2B rules
  • Migration of an existing store
  • Product setup volume

Add-ons

Bling and Mercado Livre integration, without your own store$300
Restructuring an existing storefrom $770
Bulk product setupfrom $1 per item

Payment options

Two payments50% at the start, 50% on delivery
Single paymentDiscount for paying upfront
Credit cardUp to 10 installments, card fees apply
Phased projectsEach phase contracted separately

Projects that connect brand and purchase.

Multi Vegetal online store with a first-purchase coupon banner, a strip of brand values and hair, massage, body and kit categories
E-commerce · Plant-based cosmetics

Multi Vegetal

Focus
Highlight natural, vegan and cruelty-free plant-based cosmetics with simple navigation by category and offers.
Deliverables
Store experience, product showcase, promotional banners and visual hierarchy for buying.
Impact
A smoother journey to discover products, understand the brand's differentiators and move on to the cart.
See the live store
Inter Store · Banco InterUI, journey adjustments and refinement of store components.

After the store goes live.

The operation stays in your company's name.

Domain, hosting, payment gateway, shipping and ERP are contracted in the company's name, with full access for you.

Subscriptions and fees for these providers are paid directly to them and are not part of the development price.

Ongoing support

For those who want to evolve the store alongside their campaigns, without opening a new quote for every adjustment.

  • Banners and campaigns
  • Journey adjustments
  • Updates and security
  • Support for questions
$90per month, optional

E-commerce FAQ.

How much does an e-commerce store cost?

The average investment is $670. The essential store, with catalog, checkout, Pix, card and shipping, ranges from $500 to $810; the store integrated with Bling and Mercado Livre, from $810 to $1,600; and advanced operations start at $1,800. Payment, shipping and hosting fees are paid separately.

Which platform do you use?

In most projects, WordPress with WooCommerce: no platform subscription, a familiar dashboard and many available integrations. Operations with very specific rules may call for a custom solution, defined during discovery.

Are payment and shipping fees included?

No. Gateway fees, shipping, hosting and ERP are contracted in your company's name and paid directly to the providers. The project price covers development and setup.

Who adds the products?

Delivery includes the initial product setup and training so your team can carry on. Large catalogs can be imported via spreadsheet, priced by volume.

Can I sell on a marketplace and in my own store at the same time?

Yes. With the Bling integration, stock, orders and products can be synced between your own store and the marketplace. The setup takes your operation's channels, rules and products into account.

Shall we build a store that makes sense for your operation?

Tell me what you sell, on which channels and how you manage stock and orders. This conversation guides the platform, the integrations and the scope of the quote.

Request a quote
ServiceE-commerce
Average timeline20 to 30 business days
Average investment$670
Price range$500 to $810
PaymentTransfer or card, up to 10 installments
Victor Santos · VS ExperienceStrategy, design and development for your business.Reference prices · October 2026
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